Reputation for delivering content and technology to achieve results
Scientific Games is committed to developing a diverse portfolio of gaming products and engaging entertainment experiences. The company’s product line includes advanced technologies that set industry trends and align with rapidly changing player preferences. As the gaming landscape changes with new and exciting technological breakthroughs, we respond by developing innovative products that meet customer needs and keep players in the game.
Whether through player-favorite and high-performing WMS, Bally or Shuffle Master brands, we deliver exciting content, game-changing platforms, and systems that cater specifically to the preferences of more than 1,400 global customers.
WMS is a leading brand in game content and electronic gaming machines for the casino industry worldwide. A keen focus on innovation, inspired by extensive market research, combines groundbreaking technologies with engaging game content and executions to create products that transform the player entertainment experience and boost the casino operator’s return on investment. The WMS brand features a broad array of original content and licensed properties that give players a variety of appealing entertainment choices.
Bally is a diversified gaming brand with a rich 82-year history that includes electronic gaming machines, innovative and entertaining game content, interactive products and computerized monitoring, accounting and player-tracking systems for the global gaming industry. The Bally brand features games and systems that increase efficiencies and drive revenues for casino operators, and content that appeals to player preferences on several different platforms.
Shuffle Master is a specialized brand that provides casino customers with improved profitability, productivity and security, as well as popular cutting-edge gaming entertainment content through products in four distinct categories: Utility Products, which includes automatic card shufflers, roulette chip sorters, and intelligent table system modules; Proprietary Table Games, which include live table game tournaments; and Electronic Table Systems, which include electronic multi-player table game platforms.