The evolution of the lottery experience is happening in the game content studios at Scientific Games right now. Since launching the world’s first secure instant lottery game in 1974, we’ve created world-class game development labs with the top game designers and technologists from around the globe. Building upon our insights and our customers’ unique product portfolios, we strategically introduce new and exciting experiences for players. We drive engagement with the lottery’s brand through social media, loyalty programs and interactive promotions. Our licensed properties add even more excitement to lottery game portfolios with today’s favorite pop culture, sports and entertainment brands. And we can link lottery games across multi-jurisdictions with fabulous television game shows for the ultimate entertainment experience.