Insights & Marketing

Our Insights Drive Everything We Do

At Scientific Games, our researchers and data scientists continually work to gain a deeper understanding of everything about lottery and gaming. We understand the consumer, their motivations, and when, where and how they like to play games. We apply the same research-based approach to each unique marketplace and the retail environment where lottery games are sold. And we integrate all of the existing ways that consumers access lotteries with new products in new channels like mobile and internet.

Everything we do begins and ends with the consumer. Our insights are derived from our global reach and our analysis of sales metrics, demographics and psychographics from different regions and cultures all over the world. Drawing upon this unparalleled research creates a deep understanding of players that allows us to use a consumer marketing approach to guide industry trends rather than follow them, and to continually strive to deliver the world’s best lottery experiences.