Licensed Properties

CONNECTING CONSUMERS TO THE BRANDS THEY KNOW AND LOVE

Providing lotteries with access to some of the world's most popular entertainment brands has become an increasingly important part of Scientific Games' instant ticket product offerings since 2003, when the company acquired MDI Entertainment, Inc., the leading supplier of licensed games to the worldwide lottery industry. Year-to-year success continues to grow as customers in 2007 signed on for an unprecedented 192 licensed lottery games during the 12-month period, a 38-percent increase over 2006. 

Licensed Properties takes lottery games far beyond the scratch ticket. We have converted many of the biggest power brands into licensed property games using creative promotional methods, such as second-chance drawings and the industry’s first multi-jurisdictional instant game promotion, where players from 21 lottery states won the chance to play the Deal or No Deal TV game show on the set in Hollywood with host Howie Mandel.  Record-breaking ticket sales and inventory sellouts in these games last year have led to a similar multi-state promotion planned for 2008.

Themed instant games from Monopoly®, Major League Baseball®, American Idol®, Betty Boop™, I Love Lucy® and Harley-Davidson® reinforce the entertainment value of the lottery industry, along with brands new to 2008 -- Indiana Jones, Hasbro, Hershey®, Marvel and classic Spider-Man comic characters, USA TODAY, Jeep®, and The Price is Right. These licensed properties continue to build on Scientific Games’ unique business model of supplying lotteries with branded merchandise prizes, advertising, promotional support, turnkey drawing management, and second-chance prize and trip fulfillment programs. These services help lotteries achieve their strategic objectives of growing sales and broadening their player base without increasing out-of-pocket expenses or putting a strain on limited personnel resources.

Scientific Games has licensed products success even in lottery jurisdictions where it does not have an existing instant printing, lottery systems or lottery terminal supplier contract in place, resulting in an overall company business involvement with every lottery in North America and others in South America, Europe, Asia and Australia.
Exclusive MDI value-added services include:

1. Promotional event development and coordination;
2. Second-chance games featuring unique drawing processes that integrate both mail-in and Internet-generated entries;
3. Merchandise packages and comprehensive trip prize fulfillment services;
4. Creative graphics design and post-game research

For more on the excitement success of licensed lottery properties, please visit the MDI Entertainment website.

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