Licensed Properties

CONNECTING CONSUMERS TO THE BRANDS THEY KNOW AND LOVE

Providing lotteries with access to some of the world's most popular entertainment and consumer brands has become an increasingly important part of Scientific Games' instant ticket product offerings. In 2003, the company acquired MDI Entertainment, Inc., the leading supplier of licensed properties to the lottery industry, and sales of licensed games have shown strong and steady growth ever since. In 2008, lottery customers worldwide signed on for well over 200 Scientific Games licensed lottery games, a 40-percent increase over the previous year. 

Themed instant games featuring popular brands such as Monopoly™, Major League Baseball®, Harley-Davidson®, World Poker Tour®, Hershey's™ and Slingo® add to the fun and entertainment of playing lottery scratch tickets and are proven winners in the category. Recent additions to the extensive portfolio of Scientific Games brands include The Wizard of Oz™, 7-Up™, Genuine Scooters, Ultimate Fighting Championship™, and the CBS television programs Amazing Race™, CSI™, and Survivor™, to name just a few.

Creative promotional methods developed by Scientific Games also give players the opportunity to win prizes and experiences that go far beyond the conventional. Notable examples include multi-jurisdictional games implemented with Deal or No Deal™ and The Price Is Right® which offered chances for players to participate in the actual game show experience and even a chance to appear on television. Another initiative being rolled out is a Wheel of Fortune® instant win online game that includes a chance to win the same prize as the big winner on the show each weeknight.

Scientific Games' unique business model for licensed games includes a comprehensive array of services of encompassing branded merchandise prizes, graphic design, web site development, turn-key drawing management and prize fulfillment programs. These services help lotteries achieve their strategic objectives of growing sales and broadening their player base without increasing out-of-pocket expenses or straining internal lottery resources. Other related value-added services available for licensed games include promotional event development and coordination, advertising and point-of-sale development and research.

Scientific Games has implemented licensed scratch games with virtually every lottery in North America and numerous others in South America, Europe, Asia and Australia, even in jurisdictions where it does not have an existing instant printing, lottery systems or lottery terminal supplier contract in place.

[back to top]