Scientific Games is proud to offer our customers insights from ONE™, the world’s first cross-jurisdictional, motivation-based player segmentation study of lottery and gaming consumers. The why when it comes to players.
We have expanded our insights to ONEVoice™, lottery’s first marketing research online community. Our customers get a 360-degree view of players and their preferences.
Layered with third-party research, our analytics and insights help drive results.