Scientific Games Partners with Atlantic Lottery to Launch First Full-Service Lottery Kiosk in Canada
Atlantic Lottery Expands Accessibility Across Retail Network with Player Self-service Innovation
LAS VEGAS and ATLANTA – August 19, 2021 –Scientific Games Corporation (NASDAQ: SGMS) (“Scientific Games” or the “Company”) announces the Company and Atlantic Lottery (the “Lottery”) will launch the first full-service player self-service technology in Canada offering both lottery draw and instant games. Featuring Scientific Games’ award-winning PlayCentral® HD kiosks and a terminal software management system, the collaborative move is part of a Atlantic Lottery’s five-year contract with the Company, expanding the Lottery’s points of sale across its retailer network of 3,000 locations in the provinces of New Brunswick, Prince Edward Island, Nova Scotia, and Newfoundland and Labrador.
Joey Cormier, Head of Channels for Atlantic Lottery, said, “The retail network is very important to Atlantic Lottery. We are investing in modernization to expand accessibility to our games by leveraging Scientific Games’ digital technologies, including this new terminal software and new PlayCentral self-serve terminals. The Lottery is evolving our digital merchandising and promoting our new mobile app for more cross-channel player experiences.”
One of the most innovative lotteries in Canada, Atlantic Lottery is jointly owned by the four Atlantic provincial governments with 100% of profits returned to the provinces to help fund essential services like health care, education and infrastructure. The Lottery offers a wide variety of player entertainment, including retail and digital instant games, numbers games and sports betting.
In addition to serving as the Atlantic Lottery’s primary instant game provider, Scientific Games supplies the Lottery’s subscription services, sports betting, central gaming system and full digital lottery system. The Lottery’s digital lottery play has expanded rapidly, with more than 325% sales growth FY 2021 vs. FY2020.
Pat McHugh, Lottery Group Chief Executive for Scientific Games, said, “The Atlantic Lottery’s new systems infrastructure implemented with Scientific Games in 2017 has proven extremely successful across lottery and digital transactions, driving one of the most successful digital instant lottery businesses in Canada. At the base of the technology is our player account management platform offering the convenience of one-wallet and limitless opportunities for players to experience cross-channel game entertainment.”
McHugh said the Company’s strong relationship with Atlantic Lottery dates back to 1983, resulting in a partnership that kept pace with technology advancements over the decades and drove growth across the Lottery’s entire portfolio with a collaborative, holistic approach to ensure relevance and sustainability in a rapidly changing world.
Scientific Games is the largest lottery systems technology provider in Europe and the world’s largest supplier of instant games with products representing 70% of global retail sales. The company is a leading provider of digital lottery games, mobile apps and player loyalty programs.
About Scientific Games
Scientific Games Corporation (NASDAQ: SGMS) is a world leader in entertainment offering dynamic games, systems and services for casino, lottery, social gaming, online gaming and sports betting. Scientific Games offers the gaming industry's broadest and most integrated portfolio of game content, advanced systems, cutting-edge platforms and professional services. Committed to responsible gaming, Scientific Games delivers what customers and players value most: trusted security, engaging entertainment content, operating efficiencies and innovative technology. For more information, please visit scientificgames.com.
In this press release, Scientific Games makes "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements can be identified by words such as "will," "may," and "should." These statements are based upon management's current expectations, assumptions and estimates and are not guarantees of timing, future results or performance. Therefore, you should not rely on any of these forward-looking statements as predictions of future events. Actual results may differ materially from those contemplated in these statements due to a variety of risks, uncertainties and other factors, including those factors described in our filings with the Securities and Exchange Commission (the “SEC”), including Scientific Games’ current reports on Form 8-K, quarterly reports on Form 10-Q and its latest annual report on Form 10-K filed with the SEC on March 1, 2021 (including under the headings "Forward-Looking Statements" and "Risk Factors"). Forward-looking statements speak only as of the date they are made and, except for Scientific Games' ongoing obligations under the U.S. federal securities laws, Scientific Games undertakes no obligation to publicly update any forward-looking statements whether as a result of new information, future events or otherwise.