Scientific Games Wraps NCPG’s Gift Responsibly Holiday Campaign into its Lottery Healthy Play™ Initiative
Company Joins Lotteries Around the World for Fourth Consecutive Year to Help Educate Consumers That Lottery Games Are Not Child’s Play
LAS VEGAS and ATLANTA – November 15, 2021 – Scientific Games Corporation (NASDAQ: SGMS) (“Scientific Games” or the “Company”) announced that its Lottery Group continues to lead the way in responsible gaming initiatives for the fourth consecutive year to participate in the National Council on Problem Gambling’s (NCPG) annual “Gift Responsibly” holiday campaign. The company has wrapped the initiative into its ongoing Healthy Play™ responsible gaming program, which provides lotteries with innovative products and tools promoting Have Fun. Do Good. Play Healthy.
Scientific Games joins U.S. and Canadian lotteries as well as a number of lotteries in Europe and Australasia in support of the NCPG’s 2021 “Gift Responsibly” campaign to raise awareness about the risks of gifting lottery games to underage players during the holiday season.
"Scientific Games is a global leader in the gaming and lottery industries, and one of the first companies to be certified by the World Lottery Association as a responsible gaming supplier," said Keith Whyte, National Council on Problem Gambling Executive Director. "They are a valued NCPG member that is once again participating in the Gift Responsibly Campaign. We thank Scientific Games for helping to spread the message that adults should avoid giving lottery tickets to children during the December holiday season."
Scientific Games integrated its efforts for NCPG’s 2021 holiday campaign into the company’s Healthy Play responsible gaming program.
“The NCPG’s “Gift Responsibly” campaign is perfectly aligned with the goals of our Healthy Play program,” said Carla Schaefer, VP of Responsible Gaming for Scientific Games Lottery. “Our creative and communications teams have developed holiday Healthy Play trade ads featuring the Gift Responsibly visuals, as well as social media, website and internal communications tools to help share the important message that lottery games are not child’s play and should not be gifted during the holiday season or ever.”
The goal of Scientific Games’ Healthy Play program is to help lotteries educate their players, establish trust and increase lottery literacy by providing the tools and best practices that enable lotteries to market and sell their products in healthy and responsible ways. The company recently rolled out its Healthy Play Guide, a digital magazine available to lotteries, and will launch a Healthy Play website accessible by players through a QR code and customizable for individual lotteries.
Since 1973, Scientific Games provides games, technologies and services to more than 130 lotteries in 50 countries around the world.
About Scientific Games
Scientific Games Corporation (NASDAQ: SGMS) is a world leader in entertainment offering dynamic games, systems and services for casino, lottery, social gaming, online gaming and sports betting. Scientific Games offers the gaming industry's broadest and most integrated portfolio of game content, advanced systems, cutting-edge platforms and professional services. Committed to responsible gaming, Scientific Games delivers what customers and players value most: trusted security, engaging entertainment content, operating efficiencies and innovative technology. For more information, please visit scientificgames.com.
In this press release, Scientific Games makes "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements can be identified by words such as "will," "may," and "should." These statements are based upon management's current expectations, assumptions and estimates and are not guarantees of timing, future results or performance. Therefore, you should not rely on any of these forward-looking statements as predictions of future events. Actual results may differ materially from those contemplated in these statements due to a variety of risks, uncertainties and other factors, including those factors described in our filings with the Securities and Exchange Commission (the “SEC”), including Scientific Games’ current reports on Form 8-K, quarterly reports on Form 10-Q and its latest annual report on Form 10-K filed with the SEC on March 1, 2021 (including under the headings "Forward-Looking Statements" and "Risk Factors"). Forward-looking statements speak only as of the date they are made and, except for Scientific Games' ongoing obligations under the U.S. federal securities laws, Scientific Games undertakes no obligation to publicly update any forward-looking statements whether as a result of new information, future events or otherwise.