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With the power of data analytics, we continually innovate the lottery entertainment experience. Find our latest consumer insights, analytics reports and industry trends here.

Latest Report

August 09, 2022

Consumer Research Metrics

Consumer research plays an important role in designing products for players. Applying segmentation tools for simplified view of player groups adds even more value and helps lotteries get the most out of their research projects.

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ANALYTICS & INSIGHTS

Consumer Research Metrics

August 09, 2022

Consumer research plays an important role in designing products for players. Applying segmentation tools for simplified view of player groups adds even more value and helps lotteries get the most out of their research projects.

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pdf, 4341 KB

ANALYTICS & INSIGHTS

Gas Prices and Lottery Games - Part 2

July 26, 2022

Do gas prices impact lottery sales? In a previous issue of Data in Motion, we examined this question and continue to follow the volatility of the current economic landscape. Our latest report shares more data and another look at the correlation between gas prices and lottery sales.

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pdf, 1186 KB

ANALYTICS & INSIGHTS

The Expansion of Retail Self-Checkout Lanes

June 28, 2022

Self-checkout lanes – a welcome convenience to some, a misapplication of technology to others. Wherever you might be on this spectrum, there is no denying the fact that self-checkout lanes are more prevalent than ever and being increasingly embraced by retail channels across the board. In this issue of Data in Motion, we examine why self-checkout is on the rise and what it means for the lottery industry.

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pdf, 3030 KB

ANALYTICS & INSIGHTS

A Look at C-Store Sales

May 31, 2022

Scientific Games gives you a look at how convenience stores fared in 2021 and seasonal strategies some retailers are taking to maximize summer revenue opportunities.

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pdf, 1310 KB

ANALYTICS & INSIGHTS

Instant Game Sales Decline Explained

May 17, 2022

Experiencing a decline in instant game sales versus fiscal year 2021? Fear not. We’ve shared some insights on why this may be occurring and provide some assurance that it isn’t quite as dire as it may seem.

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pdf, 1218 KB

ANALYTICS & INSIGHTS

Gas Prices and Lottery Games

May 03, 2022

Does the price of gas affect the purchase of lottery products? It’s a question our industry has wrestled with for years but the recent spike in fuel costs has provided a unique opportunity to examine the question more closely.

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pdf, 1284 KB

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