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Analytics & Insights

It's how we drive lottery performance

With the power of data analytics, we continually innovate the lottery entertainment experience. Find our latest consumer insights, analytics reports and industry trends here.

Latest Report

August 09, 2022

Consumer Research Metrics

Consumer research plays an important role in designing products for players. Applying segmentation tools for simplified view of player groups adds even more value and helps lotteries get the most out of their research projects.

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ANALYTICS & INSIGHTS

Loyalty & Rewards

April 19, 2022

Loyalty and rewards programs are an important part of our industry and for good reason: not only do they provide an additional touch point for lotteries to engage their players, but these programs are often a player’s first exposure to a lottery’s broader digital portfolio.

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pdf, 2083 KB

ANALYTICS & INSIGHTS

New Lottery Players

April 05, 2022

An incredible number of people started playing the lottery in 2021, a phenomenon we covered in our June 2021 issue of Data in Motion. Entertainment options were limited due to the pandemic which led many lapsed and non-players to give lottery games a try.

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pdf, 2052 KB

ANALYTICS & INSIGHTS

2021 Instant Game Performance

March 08, 2022

Our January 25th edition of Data in Motion provided an overview of how the instant game and draw products performed in calendar year 2021. In this issue of Data in Motion, we take a closer look at how the instant game performed in CY2021 compared to CY2020.

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pdf, 856 KB

ANALYTICS & INSIGHTS

PlayNow Fast Play Games

February 22, 2022

In this issue of Data in Motion, we provide an overview of the incredible growth that the PlayNow™ category – often referred to as Fast Play games – has experienced. We review sales trends and highlight upcoming innovations for this exciting product line.

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pdf, 1104 KB

ANALYTICS & INSIGHTS

2021 Holiday Game Recap

February 08, 2022

Loyalty and rewards programs are an important part of our industry and for good reason: not only do they provide an additional touch point for lotteries to engage their players, but these programs are often a player’s first exposure to a lottery’s broader digital portfolio.

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pdf, 3244 KB

ANALYTICS & INSIGHTS

Lottery Industry 2021 Highlights

January 25, 2022

As the first month of 2022 comes to a close, we thought it would be a good time to share some yearend highlights from 2021. Game-specific issues of Data in Motion are currently in the works, but this issue provides an overall snapshot of how we as an industry performed this past calendar year.

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pdf, 2283 KB