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With the power of data analytics, we continually innovate the lottery entertainment experience. Find our latest consumer insights, analytics reports and industry trends here.

Latest Report

October 05, 2022

Lottery Price Points - Extended Play

The average selling price for instant scratch games has been steadily increasing as players continue to realize the value of higher price point games, with a surprising number of new players choosing high price point games as their entry point to lottery play. In this issue of Data in Motion, we continue the discussion of higher price point games, with a focus on the Extended Play category (i.e. Bingo and Crossword).

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ANALYTICS & INSIGHTS

2021 Instant Game Performance

March 08, 2022

Our January 25th edition of Data in Motion provided an overview of how the instant game and draw products performed in calendar year 2021. In this issue of Data in Motion, we take a closer look at how the instant game performed in CY2021 compared to CY2020.

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pdf, 856 KB

ANALYTICS & INSIGHTS

PlayNow Fast Play Games

February 22, 2022

In this issue of Data in Motion, we provide an overview of the incredible growth that the PlayNow™ category – often referred to as Fast Play games – has experienced. We review sales trends and highlight upcoming innovations for this exciting product line.

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pdf, 1104 KB

ANALYTICS & INSIGHTS

2021 Holiday Game Recap

February 08, 2022

Loyalty and rewards programs are an important part of our industry and for good reason: not only do they provide an additional touch point for lotteries to engage their players, but these programs are often a player’s first exposure to a lottery’s broader digital portfolio.

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pdf, 3244 KB

ANALYTICS & INSIGHTS

Lottery Industry 2021 Highlights

January 25, 2022

As the first month of 2022 comes to a close, we thought it would be a good time to share some yearend highlights from 2021. Game-specific issues of Data in Motion are currently in the works, but this issue provides an overall snapshot of how we as an industry performed this past calendar year.

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pdf, 2283 KB

ANALYTICS & INSIGHTS

Price Points on the Rise

January 11, 2022

There is an old adage that ‘the only constant in life is change’ and it isn’t difficult to apply this to our own industry. One recent example that caught our eye was the rather dramatic increase in those purchasing $10 instant games.

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pdf, 2444 KB

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