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ANALYTICS & INSIGHTS
Instant Scratch Game Enhancements
January 17, 2024
Instant scratch game enhancements – also called “value adds” or “options” – have become increasingly popular with lotteries, as they offer players a uniquely satisfying experience with stunning visuals, extended play options or licensed properties. In FY2023, 66% of the top-performing instant games in the U.S. featured at least one enhancement. In this issue of Data in Motion, we describe three types of enhancements and explore the benefits of strategically elevating a lottery’s instant game portfolio.
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Families of Games
December 20, 2023
Families of games – scratch games featuring a shared theme launched together at multiple price points – have become a staple for lotteries, particularly during the holidays. In FY2023, families generated 11% of total U.S. instant scratch game sales. In this issue of Data in Motion, we explore their appeal and trends in Strategic Product Enhancements, multipliers and licensed properties.
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ANALYTICS & INSIGHTS
Holiday Shopping Trends
December 06, 2023
In 2023, holiday spending is predicted to surpass pre-pandemic levels for the first time, with consumers increasingly focused on bargain and multi-channel shopping. The increase in spending may affect the lottery industry, as lottery games remain popular as gifts and stocking stuffers at this time of year. In this issue of Data in Motion, we explore the latest holiday shopping trends and share ways the lottery industry can capitalize on increased holiday consumer spending.
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ANALYTICS & INSIGHTS
Off-Season Travel
November 08, 2023
A recent Forbes survey showed that Americans are planning fall and winter trips at higher-than-expected rates. In this issue of Data in Motion, we provide highlights from the survey, explore the results of a survey we conducted with lottery players about their travel plans and preferences and discuss adding lottery second chance promotions with travel-themed, experiential prizes instead of cash prizes to the lottery product mix.
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ANALYTICS & INSIGHTS
Artificial Intelligence
October 25, 2023
Artificial intelligence is here to stay. The growing market for AI is affecting many industries, including lottery. In this edition of Data in Motion, we explore a variety of ways lotteries can responsibly use this powerful tool to connect with players, better understand them and maximize revenues for good cause programs.
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ANALYTICS & INSIGHTS
A Closer Look at Bloc Lotto
October 11, 2023
Bloc Lotto – which includes Powerball and Mega Millions – has become the leader in the terminal-generated game category, with an increase in sales of $4.4 billion from fiscal year 2022 to fiscal year 2023. In this edition of Data in Motion, we take a closer look at the category and explore some reasons for its impressive growth with Mega Millions as the primary driver.
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