Analytics & Insights

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With the power of data analytics, we continually innovate the lottery entertainment experience. Find our latest consumer insights, analytics reports and industry trends here.


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Holiday Shopping Trends

December 06, 2023

In 2023, holiday spending is predicted to surpass pre-pandemic levels for the first time, with consumers increasingly focused on bargain and multi-channel shopping. The increase in spending may affect the lottery industry, as lottery games remain popular as gifts and stocking stuffers at this time of year. In this issue of Data in Motion, we explore the latest holiday shopping trends and share ways the lottery industry can capitalize on increased holiday consumer spending.

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Off-Season Travel

November 08, 2023

A recent Forbes survey showed that Americans are planning fall and winter trips at higher-than-expected rates. In this issue of Data in Motion, we provide highlights from the survey, explore the results of a survey we conducted with lottery players about their travel plans and preferences and discuss adding lottery second chance promotions with travel-themed, experiential prizes instead of cash prizes to the lottery product mix.

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pdf, 5109 KB


Artificial Intelligence

October 25, 2023

Artificial intelligence is here to stay. The growing market for AI is affecting many industries, including lottery. In this edition of Data in Motion, we explore a variety of ways lotteries can responsibly use this powerful tool to connect with players, better understand them and maximize revenues for good cause programs.

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pdf, 841 KB


A Closer Look at Bloc Lotto

October 11, 2023

Bloc Lotto – which includes Powerball and Mega Millions – has become the leader in the terminal-generated game category, with an increase in sales of $4.4 billion from fiscal year 2022 to fiscal year 2023. In this edition of Data in Motion, we take a closer look at the category and explore some reasons for its impressive growth with Mega Millions as the primary driver.

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pdf, 5226 KB


Fiscal Year 2023 Sales Summary

September 27, 2023

For most lotteries, fiscal year 2023 concluded at the end of June, and the numbers are now available. In this edition of Data in Motion, we review sales and gross gaming revenue for both the instant scratch and terminal-based game categories and share insights and highlight trends across price points.

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pdf, 1991 KB


Inflation and Instant Scratch Game Sales

September 13, 2023

After several years of extraordinary sales, instant scratch game sales have softened recently as inflation impacted all sectors of the economy. Scientific Games’ Market Research Team surveyed lottery players to learn more about changes in their discretionary income spending habits. In this issue of Data in Motion, we share consumer feedback from the survey and explore the effect of inflation on instant scratch game sales.

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pdf, 1316 KB

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