Analytics & Insights

It's how we drive lottery performance

With the power of data analytics, we continually innovate the lottery entertainment experience. Find our latest consumer insights, analytics reports and industry trends here.


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World Lottery Summit

October 19, 2022

In honor of the World Lottery Summit, SG's Analytics & Insights team took a look at instant game sales curves over the past five years in a variety of countries, starting with the U.S. We reveal some similarities and differences due to the impact of COVID-19 at the height of the global pandemic and in the months that followed.

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Lottery Price Points - Extended Play

October 05, 2022

The average selling price for instant scratch games has been steadily increasing as players continue to realize the value of higher price point games, with a surprising number of new players choosing high price point games as their entry point to lottery play. In this issue of Data in Motion, we continue the discussion of higher price point games, with a focus on the Extended Play category (i.e. Bingo and Crossword).

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pdf, 974 KB


Responsible Gaming Education Month

September 21, 2022

September is Responsible Gaming Education Month and we surveyed U.S. consumers on how the lottery industry can facilitate Healthy Play. With questions from multiple responsible gaming entities, we dispel some common myths and profile the best way for lotteries to communicate odds of winning, important messages and information about lottery games.

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pdf, 788 KB


Lottery New Players - Part 2

September 06, 2022

In an April edition of Data in Motion, we examined the surprising number of new players that started purchasing lottery products in the last two years. In this issue, we dig deeper into who those new players are, what games they are buying and where to find them on social media.

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pdf, 860 KB


Conclusion of Fiscal Year 2022

August 23, 2022

The end of June marked the conclusion of fiscal year 2022 for most lotteries. In this edition of Data in Motion, we provide an overview of aggregated sales and gross gaming revenue for both instant and draw games in the U.S.

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pdf, 2127 KB


Consumer Research Metrics

August 09, 2022

Consumer research plays an important role in designing products for players. Applying segmentation tools for simplified view of player groups adds even more value and helps lotteries get the most out of their research projects.

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pdf, 4341 KB

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