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ANALYTICS & INSIGHTS
U.S. CY2025 Sales Summary
February 18, 2026
Calendar year 2025 results are in – demonstrating the U.S. lottery market's resilience and adaptability. While overall sales growth was modest, performance tells a deeper story: a continued shift toward high price point instant games, the outsized impact of Strategic Product Enhancements, and steady gains in terminal-based products.
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Unlocking Growth through Cashless Solutions
January 21, 2026
Digital wallets are the leading online payment method – projected to nearly double share of in-person transaction value from 16% in 2024 to 30% by 2030. For lotteries, this signals a clear and urgent need for cashless solutions that align with consumers’ evolving retail expectations.
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pdf, 416 KB
ANALYTICS & INSIGHTS
Navigating the New Holiday Shopper: Trends, Challenges and Opportunities for Lottery
December 17, 2025
There’s a new holiday shopper this year, challenged with financial pressure, heightened stress and decision fatigue. How can lotteries use actionable data and advanced technologies to understand these consumers better and simplify their purchasing journeys?
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pdf, 515 KB
ANALYTICS & INSIGHTS
Powering Lottery Growth Through Market Basket Analysis
November 19, 2025
Understanding player behavior can be challenging. Lottery is an anonymous cash business in many jurisdictions, retail systems are fragmented and gray machines are impacting the market. Our latest Data in Motion takes a look at turning data into action to power growth through market basket analysis.
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pdf, 556 KB
ANALYTICS & INSIGHTS
From Emerging to Established: Fast Play’s Ongoing Evolution
October 15, 2025
In this issue of Data in Motion, we explore Fast Play’s impressive evolution, from a U.S. niche to a global growth driver, highlighting double-digit CAGR, premium price point expansion, multi-jurisdiction launches and its potential for integrated retail and digital play experiences.
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pdf, 570 KB
ANALYTICS & INSIGHTS
Fiscal Year 2025 U.S. Sales Summary
September 17, 2025
Our newest issue of Data in Motion highlights U.S. lottery performance in fiscal year 2025, with sales totaling $91 billion — down 5.6% year-over-year. While Bloc Lotto drove most of the declines, instant scratch games held their ground as high price point scratch game sales surged, and innovative terminal-based game categories emerged as bright spots.
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pdf, 1420 KB